Incogni does what it says: it files removal requests with data brokers on your behalf, repeatedly, and that's a real service addressing a real problem. Its limits are structural rather than faults — removal is never permanent, coverage is a finite list, and effectiveness varies by jurisdiction. It suits people with substantial published records who don't want to file opt-outs themselves. It does nothing for a full inbox, which is why a lot of people buy it and feel let down.
We make an email alias service. We don't do data removal and we're not a substitute for it — but we do compete for attention in the same category, so read this knowing that. Everything factual below comes from Incogni's own pages with a check date, and we'll point you at free alternatives before pointing you at ourselves.
What it does
Incogni scans data brokers and people-search sites for your information and sends removal requests where records are found. You sign an online authorisation form granting it the right to make those demands on your behalf. Because brokers re-acquire data, it re-scans and sends fresh waves of requests — roughly every 10 days by its own description, with around 14 days to initial resolution and individual brokers ranging from hours to weeks. Source: incogni.com. Checked: 2026-08-19.
Pricing
Standard $7.99/month or $95.88 billed yearly, covering "420+ data broker sites". Unlimited $14.99/month or $179.88 yearly, adding "3,000+ additional sites". Family $15.99/month for up to 5 members; Family Unlimited $22.99/month. Source: incogni.com/pricing. Checked: 2026-08-19.
Where it works
The US including Puerto Rico, Guam, the US Virgin Islands, American Samoa and the Northern Mariana Islands; Canada; the UK including the Isle of Man; Switzerland, Norway, Iceland, Liechtenstein; and all 27 EU member states.
With a caveat worth quoting, because it's easy to miss: requests are made "under applicable privacy and consumer protection laws, such as the GDPR, UK GDPR, CCPA, PIPEDA, and similar laws," and "because these laws vary by region, the scope of data removal may differ by location." Availability in your country is not the same as identical effectiveness there. Source: Incogni Help Center. Checked: 2026-08-19.
The structural limits
These apply to every removal service, not just this one:
- Removal isn't permanent. Brokers re-ingest from public records and from each other, so records reappear from sources nobody can be deleted from. The recurring subscription isn't a pricing trick — it's what the problem requires. The mechanism
- Coverage is a finite list. A bigger headline number isn't automatically better coverage of your exposure. Search your own name first and check whether the sites showing your data are on the list.
- Public records stay public. Property deeds, voter files and court filings are published by law.
- It doesn't touch companies you deal with directly. Your bank and your retailer aren't brokers, and removal unsubscribes you from nothing.
The free alternative you should try first
If you're a California resident, the state runs DROP — one free verified request reaching every registered data broker, which those brokers have been legally required to process since 1 August 2026. It costs nothing. Source: CPPA. Checked: 2026-08-19.
It won't reach unregistered brokers or the wider set of sites the Unlimited tier targets, and it's newer. But trying it before subscribing costs only time and turns the decision into an evidence-based one. How it works · All the free routes
Who it genuinely suits
- A name search returns a wall of people-search listings with your address and relatives.
- You're outside California, so no free consolidated route exists.
- You'd rather buy the repetition than diarise it indefinitely.
- There's a safety dimension — harassment, stalking — where published address data is a real risk. In that case act quickly and don't optimise for cost.
Who shouldn't buy it
- Your name search returns almost nothing. You'd be paying to remove records that aren't there.
- Your actual complaint is inbox volume. This is the big one, and it's the mismatch that produces most disappointment. Removal doesn't unsubscribe you from anything or affect the address you'll type into a form next week. The distinction
- You're outside the supported regions.
- You haven't tried the free route available to you.
The verdict
A legitimate service, honestly described by its own marketing on the mechanics, priced in line with the category. The recurring model reflects a genuinely recurring problem rather than being a trick.
Buy it if published records are your problem and you've checked the free routes first. Don't buy it expecting a quieter inbox — that's a different problem with a different, cheaper fix.
More: the four questions that decide it · how it compares with us · alternatives