These are not competing products. Incogni asks data brokers to delete personal information they already hold. Don't SPAM Me controls which email address you hand to each company, so a company that leaks it can be cut off. If people-search sites are publishing your home address, Incogni addresses that and we cannot. If your inbox fills with mail from companies you signed up with, we address that and Incogni largely cannot. Plenty of people have both problems.
What each one actually does
| Incogni | Don't SPAM Me | |
|---|---|---|
| Mechanism | Files deletion requests with data brokers | Issues a separate email address per service |
| Direction | Backward — data already held | Forward — what you disclose next |
| Data types | Name, address, phone, email, profile data | Email address only |
| Needs cooperation from | Each broker | Nobody |
| Time to effect | ~14 days to initial resolution, per Incogni | Immediate |
| Ongoing? | Yes — recurring waves, ~10 days apart | No recurring action needed |
| Price | $7.99/mo, or $95.88 billed yearly (Standard) | Free software; you supply a domain |
| Coverage claim | "420+ data broker sites"; Unlimited adds "3,000+ additional sites" | Unlimited aliases on your domain |
| Where it works | US, Canada, UK, Switzerland, Norway, Iceland, Liechtenstein, EU-27 | Anywhere you can register a domain |
| Tells you who leaked you | No | Yes |
| Deletes anything | Yes, that's the product | No |
Incogni in its own terms
Incogni scans people-search sites and data brokers for your information and sends removal requests where records are found. You sign an online authorisation form granting it the right to make those demands on your behalf. Because brokers re-acquire data, it re-scans and sends "fresh waves of removal requests regularly," roughly 10 days apart, with around 14 days to initial resolution — individual brokers range from hours to weeks. Source: incogni.com. Checked: 2026-08-19.
Plans run from $7.99/month (Standard, "420+ data broker sites") to $22.99/month (Family Unlimited, up to 5 members, plus "3,000+ additional sites").
Where Incogni is available
Per Incogni's own help centre: the United States (including Puerto Rico, Guam, the US Virgin Islands, American Samoa and the Northern Mariana Islands), Canada, the United Kingdom (including the Isle of Man), Switzerland, Norway, Iceland, Liechtenstein, and all 27 EU member states.
One caveat worth quoting, because it's easy to miss and it matters: Incogni works by submitting requests "under applicable privacy and consumer protection laws, such as the GDPR, UK GDPR, CCPA, PIPEDA, and similar laws," and "because these laws vary by region, the scope of data removal may differ by location." In other words, availability in your country is not the same as identical effectiveness in your country. Source: Incogni Help Center. Checked: 2026-08-19.
If you're outside those regions, Incogni is not an option for you at all, which narrows the choice considerably — see Incogni alternatives.
Don't SPAM Me in its own terms
You connect a domain you own or register one during setup. Every address at that domain then works automatically — the alias is created the first time mail arrives, so you invent retailer@yourdomain.com at the signup form rather than pre-creating it. Mail forwards to your existing inbox.
Because one company holds each address, spam at that address identifies its source. When a sender that isn't the original company first emails an alias, you get an alert naming the new sender's domain, and a Data Sellers list accumulates over time. Disabling an alias makes mail to it hard-bounce with an SMTP 550 rather than being silently dropped, and the blocked attempts are still logged so you can see who kept trying.
The software is free. The cost is the domain — roughly a couple of coffees a year for a common extension — and it stays yours whether or not you keep using us.
Where each one wins
Incogni is the right tool when
- Your name, address, age or relatives are published on people-search sites.
- You're getting cold calls and physical junk mail, not just email.
- You want data that already escaped pursued on your behalf.
- You don't want to file hundreds of opt-outs yourself.
Don't SPAM Me is the right tool when
- Your problem is email from companies you actually signed up with.
- You want to know which company leaked you.
- You want to stop a sender without needing them or a broker to act.
- You want new signups to stop making the problem worse.
What we do worse
Stated plainly, because a comparison that only lists our advantages isn't worth reading:
- We delete nothing. Disabling an alias stops delivery. The company keeps the record and so does anyone they sold it to. If deletion is your goal, we're the wrong product.
- We cover email only. Your phone number, home address and public records are entirely outside what we do.
- We do nothing about your existing exposure. Aliases change what happens next; they don't unshare anything.
- We require a domain. That's money and a DNS setup step. Incogni requires neither.
- We don't support replying from an alias yet. Forwarding is one-way.
Before you buy either — the free option
The state runs a free deletion platform, DROP, which reaches every registered data broker from one verified request. Since 1 August 2026 registered brokers must check it at least every 45 days and process the requests they find. Source: CPPA. Checked: 2026-08-19.
It won't reach unregistered brokers or the wider set of sites a paid Unlimited plan targets, and it's only weeks into having legal force. But it's free, and trying it before subscribing costs you nothing but time. How DROP works.
The verdict
Don't pick between them on features. Pick on which problem you have.
Published personal records are a removal problem — use DROP if you're eligible, and a removal service like Incogni if you want wider coverage or live outside California. A leaking inbox is a prevention problem, and removal will not fix it, because the address goes straight back into circulation the next time you sign up for something.
If you have both, running both is entirely coherent, and cheaper than it sounds given one of them is free software and the other may be free statutorily.
More: data removal vs data prevention · Incogni alternatives · data brokers explained