These products don't compete — comparing their features is a category error. Incogni asks data brokers to delete personal information they already hold. SimpleLogin issues email aliases so you stop handing out one address. If your details are published on people-search sites, Incogni addresses that and SimpleLogin cannot. If your inbox is filling with mail from companies you signed up with, SimpleLogin addresses that and Incogni barely touches it.
Side by side
| Incogni | SimpleLogin | |
|---|---|---|
| What it does | Files deletion requests with data brokers | Issues email aliases that forward to your inbox |
| Direction | Backward — data already held | Forward — what you disclose next |
| Data types | Name, address, phone, email, profile data | Email addresses only |
| Price | $7.99/mo, $95.88/yr (Standard) | Free (10 aliases) or $36/yr Premium |
| Needs cooperation from | Each broker | Nobody |
| Time to effect | ~14 days to initial resolution | Immediate |
| Ongoing? | Yes — brokers re-acquire, so it repeats | No recurring action needed |
| Deletes anything | Yes, that's the product | No |
| Tells you who leaked you | No | Partially — which alias got hit |
| Where it works | US, Canada, UK, Switzerland, Norway, Iceland, Liechtenstein, EU-27 | Anywhere |
Why people compare them anyway
Because both get filed under "privacy tools", and both are marketed against a similar feeling — that your personal information is out of your control. The feeling is the same; the mechanisms have almost nothing in common.
The practical consequence of confusing them is expensive: people buy a removal subscription because their inbox is unmanageable, then find months later that the inbox is unchanged. Removal doesn't unsubscribe you from anything, doesn't touch companies you have a direct relationship with, and doesn't affect the address you'll type into a checkout form next week.
Which problem do you have?
| Symptom | Tool |
|---|---|
| Your address and relatives show up on people-search sites | Incogni (or a free route — see below) |
| Cold calls and physical junk mail | Incogni |
| Inbox full of marketing from companies you signed up with | SimpleLogin |
| You want to know which company leaked you | SimpleLogin (or a service with attribution) |
| You want new signups to stop making it worse | SimpleLogin |
| Post-breach cleanup | Both, for different halves |
Before buying either
Search your own name. If very little is published, you don't have the problem Incogni solves and you'd be paying to remove records that aren't there.
If you're in California, the state runs DROP — one free verified request reaching every registered broker, which registered brokers have had to process since 1 August 2026. Try it before subscribing. Source: CPPA. Checked: 2026-08-19. How it works
Where we fit
We make an alias service, so we're on SimpleLogin's side of this line and not neutral about the category. What we'd say is that we've pointed you at a free state platform before mentioning ourselves, and that we don't do removal at all — so we're not offering a substitute for Incogni. Running both is entirely coherent if you have both problems.
More: removal vs prevention, in full · us vs Incogni · us vs SimpleLogin