Both remove personal data from brokers; the split is automation versus people, and the price gap is smaller than the plan names suggest. Incogni Standard is $7.99/month ($95.88/year) and runs automated opt-outs against 420+ brokers. DeleteMe Single is $10.75/month ($129/year), covers 986 brokers, and puts human privacy advisors on custom requests. Incogni Unlimited ($179.88/year) adds 3,000+ further sites and overtakes DeleteMe on price. So DeleteMe sits between Incogni's two tiers, not above or below them.
Side by side
| Incogni Standard | Incogni Unlimited | DeleteMe Single | |
|---|---|---|---|
| Monthly, billed yearly | $7.99 | $14.99 | $10.75 |
| Annual total | $95.88 | $179.88 | $129.00 |
| Brokers covered | 420+ | 420+ + 3,000+ additional sites | 986 |
| Custom removal requests | ✗ | ✓ Unlimited | ✓ |
| Handled by | Automation | Automation + custom | Privacy advisors + technology |
| First report | — | — | 7 days |
| Reporting cadence | Ongoing recurring removals | Ongoing recurring removals | Quarterly privacy reports |
| Phone support | ✗ | ✓ Live | ✓ |
| Removes email addresses | ✓ | ✓ | ✓ |
| Stops new spam at the source | ✗ | ✗ | ✗ |
The broker-count number is the least useful line in that table
986 against 420+ looks decisive. It isn't, and DeleteMe's own site says as much — its broker list page links out to an argument titled "Is list size the best measure of a removal service? Not always."
Three reasons the count misleads:
- Long lists include sites that never had your data. A removal from a broker holding nothing about you is a no-op that still increments a counter.
- Brokers are not equal. The handful of large people-search sites that actually surface in a search for your name matter far more than several hundred obscure ones. Both services cover those.
- Coverage isn't completion. Sending a request is not the same as the record coming down and staying down.
Incogni's Unlimited tier muddies the comparison further: its "3,000+ additional sites" are handled as custom requests rather than the automated 420+, so the two numbers aren't the same kind of thing and adding them together isn't meaningful.
The real difference: automation or people
Incogni is a machine. You enter your details, it files opt-outs continuously, and you watch a dashboard. There is very little to interact with, which is the point — at $7.99/month it is the cheapest credible way to have this running in the background.
DeleteMe assigns humans. Privacy advisors handle custom removal requests, you get a report in the first week and quarterly reports after, and there's email, chat and phone support. That is what the extra $33 a year over Incogni Standard buys — not primarily a bigger list.
If a specific site is publishing something about you and you want a person to deal with it, DeleteMe's model fits better. If you want continuous automated pressure on the main brokers at the lowest price, Incogni Standard does that.
What neither of them does
Both work backwards, on data that already escaped. Neither stops the next disclosure, and this is the part most comparisons skip:
- Removal is not permanent. Brokers re-acquire from public records, purchases and each other. Both services repeat their cycles for exactly this reason, and that recurrence is why both are subscriptions rather than one-off purchases. Why your data comes back
- Neither touches mail from companies you signed up with. If your inbox is full of marketing from retailers and services you gave your address to, that is not broker data and no removal service addresses it. Removal vs prevention
- Neither tells you who leaked you. You learn that a record exists, not which company sold it.
Before you pay either of them
Search your own name with your city and state. If very little comes back, you don't yet have the problem these services solve, and you'd be subscribing to remove records that aren't there.
If you live in California, the state runs DROP — one free verified deletion request that reaches every registered data broker. Registered brokers have had to check the mechanism at least every 45 days and process requests since 1 August 2026. It costs nothing and it covers the registered-broker population that both paid services are built around. Source: CPPA. Checked: 2026-08-19. How DROP works
Which one
| If you… | Choose |
|---|---|
| Want the lowest price that still works | Incogni Standard |
| Want a human handling awkward sites | DeleteMe |
| Want phone support | DeleteMe, or Incogni Unlimited |
| Want the widest custom-request reach | Incogni Unlimited |
| Want quarterly written reporting | DeleteMe |
| Are covering two or more people | Compare Couple/Family tiers directly — the per-person maths flips |
| Live in California and haven't tried DROP | Neither, yet |
| Mainly want less spam arriving | Neither — see below |
Where we fit, and where we don't
We don't do data removal, so we're not a third option in this comparison and we're not claiming to replace either service. If brokers are publishing your address and phone number, that is a real problem and one of these two is a reasonable answer to it.
What we do is the other half: a separate email address for every company, on a domain you own, so that the next disclosure is contained and attributable. That doesn't remove anything already out there — it changes what there is to remove next year. Someone with a genuine broker-exposure problem is best served by running removal and prevention, not by picking one.
More: do removal services actually work · do you need Incogni at all · Incogni alternatives · how we compare to Incogni